If there’s one thing that everybody in Switzerland associates with the Graubünden region, it’s the capricorn. This was the obvious first direction I explored. As well as variations of the R.
Because the capricorn was TOO obvious I srapped it and focused on the R as a mark (standing for Rumantsch). Standing upright it is the actual letter. But used in combination with the hand-drawn logotype I put it on it’s side – resembling the mountains. A bold color combination of red, flesh, and straw-yellow rounded off the look.
The “mountains” from the logo became an integral part of the branding system. On the landing page they appear as interactive elements that respond to movement with the mouse.
R-Tunes is a small label, but represents most of the Rumantsch artists. They all vary wildly in style, so I wanted them to have some say in how they were represented on the website: Every artist could choose her or his on own colour.
Henry is terrific with communication, creativity, and speed. He is accepting and interpreting critical feedback and turning it into something amazing. We are extremely pleased with our new brand and website! A designer like Henry is tough to find.
Rumantsch music is amazing, so naturally people want to listen to it. But where to get the CDs? Through R-Tunes of course! I set up a custom webshop front-end complete with a pre-made contend management system. Every cd is colour coded in the artists main colour.